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TrueOrigin attributes installs that start on the web: a Meta, TikTok or Google ad, an influencer’s bio link, a web funnel. The user taps your tracking link, installs from the App Store or Google Play and opens the app. TrueOrigin tells your app, your RevenueCat data and the ad network which campaign that install came from.

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How it fits together

1

Ad link

Every ad on every network points to your app’s ad link, appdownload.link/yourapp, with that network’s URL parameters. A tap opens a short click page and goes on to the App Store, or on Android to Google Play.
2

SDK

On the first open after install, the TrueOrigin SDK reports the install. A few seconds later your app gets the attribution: matched to a campaign, or not.
3

Revenue

With RevenueCat connected, trials, conversions and purchases are counted per campaign.
4

Back to the ad network

Postbacks send matched installs and purchases to your Meta dataset or TikTok pixel, so the network can optimise on them. Imported ad spend adds CPI and ROAS per campaign.
No Meta or TikTok SDK goes into your app, and the TrueOrigin SDK does not read the IDFA or Android’s advertising ID.

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Start here

Quickstart

From sign-up to your first matched install.

iOS SDK

Swift Package for native apps.

Android SDK

Kotlin library for native apps, from Maven Central.

React Native

Expo module for React Native and Expo apps, iOS and Android.

Tracking links

Your ad link and the URL parameters for Meta, TikTok, Google and Snapchat.
Questions: hello@trueorigin.dev, or book a call.