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A web-to-app ad is a website ad to Meta and TikTok. TrueOrigin reports the install and the purchases after it as website events on your own Meta dataset or TikTok pixel, the events the click page would have sent if the user had converted on the web. No Meta or TikTok SDK goes into your app.

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Connect Meta

  1. Meta Events Manager → Data sources → the dataset (Pixel) your ads optimise on → Settings. Copy the Dataset ID.
  2. On the same page, under Conversions API, Generate access token.
  3. In the dashboard, Settings → Meta → Connect Meta, paste both.

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Connect TikTok

  1. TikTok Events Manager → the pixel your ads use → Settings. Copy the Pixel code.
  2. Generate Access Token (Events API).
  3. In the dashboard, Settings → TikTok → Connect TikTok, paste both.

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Test before going live

  1. In Events Manager, open Test events and copy the test event code.
  2. Enter it as Test event code in the dashboard. While it is set, every event is sent as a test and counts for nothing in reporting or optimisation.
  3. Send test event sends one install right away. It shows under Test events within a minute.
  4. Clear the code to go live.
The row shows Live, Test mode, Paused or Error with the network’s last error.

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What is sent

Each event can be switched off or renamed per network. Renewals are off by default: they land long after the click, outside the networks’ attribution windows. Purchase events carry the price and currency from RevenueCat.
  • Only matched installs are sent, and only to the network whose click it was: a tap with fbclid goes to Meta, one with ttclid to TikTok. Installs from plain links, ambiguous and unmatched installs are never sent.
  • Each event carries the tap’s click id, IP address and user agent, as the Pixel would have, and a hashed install id so the network can deduplicate.
  • Refunds, cancellations, and sandbox or test purchases are never sent.
  • Postbacks start with the first install matched after you connect. Nothing is sent retroactively, and events older than 7 days are skipped because the networks reject them.
Google, Snapchat and Apple Ads postbacks are not available yet.